Monthly Archives: August 2012
Fiverr, if you haven’t heard, is a great place to display your special talents and get paid for gigs.
It’s a cheap labour marketplace basically.
Frivolous talent like getting 500 likes for your Facebook page and other ‘promotional’ activities are performed by amateurs for $5 per pop.
After being on Fiverr for a month, I’ve racked up $100.
Everything on Fiverr is pretty much done by those displaying talents on this backstreet of the labour market.
The video introduction on the Fiverr website is done by a Fiverr vendor. So I wonder, who actually works for the Fiverr company?
It’s pretty dubious how all these crowdsourced businesses can actually get away with having people do stuff for them for free.
I mean, yes, one of the great signs of a business is having raving fans to the point that they do stuff for free.
But really, where do you draw the line between free labour and just plain exploitation?
But exploitation is not the reason why I will not be doing $5 gigs anymore.
I want my services and expertise to be more valuable than $5. You may ask, so it takes you a minute to ‘like’ someone on Facebook, and you get paid $5/minute.
That’s potentially $300/hour!
You’re doing great!
OK, let’s assume that for a minute. But to earn $300/hour, I’m promoting 60 messages that I may or may not agree with.
And let me tell you, no self-respecting company will contract me to advertise their message.
So I work with dodgy ‘internet marketers’ to spread their ‘message’.
Seth Godin would call me a ‘promiscuous sneezer’. And you know what? I’m worse than that.
I spread messages that I know to be based on wrong principles.
As for my reach, I know I jeopardise my relationships by spreading these random, scammy and spammy messages.
So, is it all worth it?
So you will not see me promoting anything anymore. I’m doing this to preserve my online reputation.
Once I establish myself as a connoisseur of good taste and not just a paid social media billboard, I can move forward as a professional.
Cheapness is easy and requires very little thought but it ends up costing opportunities that will lead to salvation and greater gigs based on perceived virtue.
Influence comes from integrity. Integrity is having a solid foundation (the WHY you do what you do).
Integrity can be built up by your actions and also by choosing to not participate in activities that challenge those solid foundations (even if you are in dire need of cash).
Call me an idealist but years of experience have taught me that integrity is king.
The trained eye can recognise the value of experience and integrity. Workplace value is based on a candidate’s integrity above all.
Let the untrained eyes become disappointed.
I’ve included a photo of the lampshades from the State Theatre to reinforce my message that elegance is forever.
The thought put into the lampshades and the ornate details will continue to stand the test of time to delight generations of attendees to come.
I loved the idea of the moth wings wrapping the lightbulbs because for me the metaphor of moths to light is like the people flocking to the cultural activities that the State Theatre plays host to.
He told me, intensify these positive ‘I’s,
Integrity, Integration, Inspiration, Inventiveness, Imagination, Iteration, Interdependence, Innovation, Initiative, Investment…
and you build strong ‘We’s.
He went on and said ‘break these negative ‘I’s':
Isolation, Insularity, Idiocy (from Greek meaning ‘private and on one’s own’)
and you attract the right company.
Just wanted to share this with you.
If you’re interested, I’m presenting on September 5th at the Girl Geeks dinner at the Atlassian Office.
My talk centers on applying principles of SEO as defined by Google to become the answer that employers seek. I don’t know if there’s much argument to whether Google has become the unofficial governing body of the internet.
The good news is, if you have a read of Google’s 10 self-evident truths and do right by them, you will not need anything further EVER in terms of SEO tweaks and other hocus pocus aiming to dupe people.
E-mail me for further details at firstname.lastname@example.org.
If you come along, you can observe my magnetic force field in action and it’s not just skin deep. I believe you will get much value out of the meeting and from my speech.
I hope to hear from you.
How do you get ranked highly by Google?
By being like Google!
Google likes companies and websites that reflect Google’s vision.
All the algorithm updates have just been attempts to eliminate the SEO hocus pocus rituals that weren’t in line with Google’s genuine intentions.
So is Google playing God on the internet?
Let’s examine the evidence. There are 10 Commandments in the Bible. Google has ’10 things we know to be true’.
What are the 10 things that Google holds to be self-evident?
1. Focus on the user and all else will follow.
2. It’s best to do one thing really, really well.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don’t need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There’s always more information out there.
8. The need for information crosses all borders.
9. You can be serious without a suit.
10. Great just isn’t good enough.
Business owners, take a look at your online presence. Does your website or your business fundamentals reflect the 10 virtues of Google?
OK, let’s say your business puts people first and you abstain from evil, now are you outsoursing your SEO? If you are, does the SEO company abide by the same lofty ideals that Google operates under?
If your online marketing is outsourced and whoever you’ve outsourced to is not a practitioner o the Google mantra, you’re not going to do well with Google.
Google can smell a phony a mile away. That’s what they’ve been working on for years.
Those algorithm upgrades? Those are just phony detection and elimination prrocedures.
To do right by Google, be like Google.
May the force be with you.
I received so many positive responses to the blog post I did on negotiating a salary that I thought it would be a good idea to publish the whole article that Dick Lam had written on this subject.
For those of you who are not familiar with Dick’s work, he’s an excellent coach who specialises in teaching job seekers to become more aware so that they can become more valuable to companies.
Dick can be reached at: email@example.com
I urge all job seekers looking to gain valuable advice to seek out Dick’s assistance.
Dick’s full article on how to increase your value to the employers is as follows.
People ask me how to ‘get that job’ or ‘get that extra money’?
They are asking for ‘that trick answer’ in selling yourself.
General advice includes – prepare, think positively and imagine yourself in the job. Advice from friends & family will tell you to ‘be yourself’.
Assuming you are in a position to move up or elsewhere, there are different answers one can give to impress.
In general however – the $50K a year employee will give a $50K answer, the $100K manager will give a $100K answer and the $200K executive a $200K answer.
However, if the job is paying $75K, the answer is that they do not want a $100K or $200K person who will not join or stay. They want the guy who is upgrading to $75K but will deliver $100K.
They are not rare, but often they do not apply. So employers instead they settle for a $75K person but who has less potential.
There are 2 sides to this equation.
The employer fails to get the right people because when they write the ad for the job, they have a big ‘wish list’ – the candidate should have X,Y,Z…
The candidates sees they can’t meet half of them and doesn’t apply.
But only those who are overqualified or those who are already paid much more really meet that criteria. These do not apply.
Only those who don’t read the ad or the ‘lucky’ apply.
The biggest problem with mid level people is not technical skill. At this level skill can be learned.
The problem is awareness and responsibility.
Not complaining about previous employers – most people know this. This is a level of awareness and responsibility.
But there are other levels.
1. First Impressions
It is said that there is ‘no 2nd chance to make a good first impression’.
In my experience, the first impression of most $50K candidates is….. $50K.
Make a ‘cheap’ impression, and you will be pushing uphill. I heard that it takes 7 consecutive ‘good’ impressions to overcome the first ‘bad’ one.
I once almost lost a very valuable employee, because when I interviewed her she thought that my ‘hair was messy’. I might have been a bad boss.
A person who is not aware of this level is going to have a big question mark over them.
But think the other way. Make a good first impression – and you have a running start!
2. The level of what you will accept
Some people are happy to get a little bit more money in a new job. Some might even have a very, very high success rate for their job applications.
This is not necessarily a good indicator.
If one is surrounded by $50K friends and family. One is apt to adopt $50K behaviour, dress and acceptance. So when a job comes along that pays $60K – they are very happy.
But what if they tried to apply for $75K? Rejection would have been higher, but what changes would you end up undertaking?
This is one reason that some people who end up in network marketing – end up ‘trading up’ their friends. The old less supportive ones drift away.
That most fail is because they haven’t learned the skills or haven’t let go of old ideas.
I remember, in the year 2000 (when graduates were only getting $30-35K), I went from a $40K job to a $100K one in the space of 3 months. How?
I simply started applying for better jobs. And didn’t accept the lower ones.
In fact, when I started, I rejected 3 jobs paying $45K, $55K, $65K. The pay was higher, but the responsibility seemed too ‘basic’.
And so I upgraded my skill & experience on a contract basis over the 3 months. But in the meantime, I applied for jobs that paid more and more.
I learned what it took to get a $100K job. But before that I decided ‘not to accept’ a lower position.
You might argue that the new experience got me the better jobs, but we are only talking 3 months experience. What I really learned was the ‘awareness’ of a $100K level person. It is not easy to fake. But before that, I had to ‘not accept’ a lower level.
In fact, I beat more qualified candidates asking less money with experience in an industry I had never worked in before – Telecommunications. The agent thought I was crazy, but the boss decided I was worth it.
And of course, I managed to deliver at that level. One can always learn quickly. Managers are also choosing the ‘best’ person to learn.
3. Selling Yourself
One of the hardest skills is to step back and observe yourself and what you might say or do in the eyes of a potential employer.
It needs to be done. Otherwise one cannot easily sell themselves.
“What you are shouts so loudly at me I cannot hear what you say” – Ralph Waldo Emerson
Academic results are not always the thing to sell. In my Honours Graduation class, the guy who had the worst result – a 3rd Class Honours – got the best job.
He could sell himself. But he had something to sell and it wasn’t his degree.
This article is too short to give you the full answers on how to do this. But understand this – there are 3 sales.
1. Your resume and cover letter.
2. Your interview.
3. After you start the job.
All 3 skills are different and will need different training.
My main tip is this:
Don’t ask people who don’t know how to do this for advice.
There are lots of experts who do know. They are cheap.
In fact they can give you hours and hours of advice for $30.
It is called a book – written by an expert.
Sometimes though, the problem is that they are cheap and not a lot of time is devoted to learning what they say. This is where a book is not quite the same as a coach.
These are available as well.
Yes, upgrading your job and income can cost money and effort. But extrapolate say – $20,000 more a year in your next job and take that higher opportunity and project the effect over the rest of your working life?
We’re talking millions aren’t we?
In fact it is more. True value and confidence.
GoGet Carshare defines the idea of symbiosis.
So what is symbiosis?
Simply put, it’s win-win.
GoGet Carshare, which originated in Newtown, an area renowned for entrepreneurial and creative individuals, reciprocates the love of its clients.
On GoGet cars used for business, you can see a brief description of the drivers and what they do.
If you need the services of a GoGet car driver, simply get in touch with GoGet cars? Hmm, I wonder if many people do?
As a small business or a self-employed individual, being on the GoGet carshare program makes so much sense.
Instead of worrying about getting your car maintenanced, you can worry about doing your business.
Thanks to GoGet cars, you also get some visibility and see people just like you getting around on GoGet cars.
Richard Tourino, the director of marketing, must be a subscriber to the guerilla marketing mindset. His tactics are impeccable.
Jay Conrad Levinson is smiling down at him from wherever he is.
Lately I’m starting to notice this trend in the IT, marketing and PR circles where business leaders are offering to educate and mentor people either within the traditional setting of universities or in their homegrown training programs.
Why all this interest in education and training?
Firstly, providing education is time spent in the community and is an excellent way to give back to the community and to gain supporters and recruits.
As everyone who’s attempted teaching knows that as the teacher, you end up learning quite a bit yourself.
For some conservative industries like the pharmaceutical and the financial industry, it might be of utmost value to get involved in university level teaching to find out what the arising trends are within a generation that’s coming of age.
Lastly, providing training is a great way to leverage your marketing efforts as those who are actively involved in the training will spread your message. You will also get a chance to pinpoint those in your extended community who are particularly interested in your business to either gain valuable partners or employees.
Putting on mentorship programs and training classes gives you an opportunity to ask for feedback on how relevant you are to your market.
Instead of trying to put on focus groups and surveys, by being proactive and offering tips and advice of value and asking for feedback in return, you will get much more honest and targeted responses to those things you are dying to know about.
For example, through hosting training sessions in your community, you can find out all about how your business is viewed, how you can become more relevant and how you can improve your services.
Getting involved in education is totally worthwhile and automatically increases the prestige of a business. Google recognizes this fact as well. Their search engine results give better Page ranking to those companies that are pointed from .edu or educational domains.
If this isn’t enough of a reason to get into education, then consider the power of youth and their ability to shape the future.
Unfortunately, teaching as a profession has long had this stigma surrounded around it that ‘those who can’t do, teach’. Perhaps because of this, public education has become a place where dreams go to die. This is an argument for another article, however.
It would be infinitely beneficial to have entrepreneurs and business leaders teach and mentor students to apply the basics they learn in school to real life scenarios. I can’t think of more of a win-win and giving back to the community than going the extra mile to offer training and mentorship.
Matt Barrie of Freelancer and Garry Ng are E-Web Marketing are two entrepreneurial businessmen who take time off from conquering new frontiers in their businesses to reach out to the youth by teaching classes in the universities in Australia.
This is an extremely beneficial trend that I hope will continue to gain momentum.